Economic globalization can be exemplified by the pull yourself up by your boot straps America myth. We have shown the world in our brief history as a country that it is ok to pull yourself up by pushing others down or away. We forced the Africans into slavery, pushed the Native Americans out of the way. This is important in intercultural communications because we must be aware of our international history when trying to market.

Take, for example, this popular Pepsi slogan: “Pepsi Brings You Back to Life.” The slogan, translated into Chinese, reads, “Pepsi Brings Your Ancestors Back From the Grave.” Or the Coors beer slogan, “Turn it loose,” when translated into Spanish, told the consumer to “Suffer from diarrhea.”

Sorrells, Kathryn Sorrells (2012-01-13). Intercultural Communication: Globalization and Social Justice (p. 34). SAGE Publications. Kindle Edition.

In order for these businesses to thrive in an international market they must be able to communicate effectively. The argument still remains on if these companies should have more reach than they already do, but I think the international economics will continue to evolve and business with have to adapt or be left behind.

Political globalization is apparent with the Arab spring. Capitalism and democracy have worked for us and other but is not always the best solution. Different mixes of socialism and communism work differently depending on the mindset of the people. As the USA politically we seem to push democracy even if it is a corrupt democracy. Finding the balance of which political system will work is complicated and many factors must be understood.

http://en.wikipedia.org/wiki/Market_socialism

Market socialism is an example of less economic disparity due to political control. Even the idea of first second and third world comes from the value of communism being lower than democracy.

The concept of the First World, Second World, and Third World is a relic of the Cold War period initially used to describe the relationship between the United States and other countries. The First World referred to countries friendly to United States and were identified as capitalist and democratic. The Second World referred to countries perceived as hostile and ideologically incompatible with the United States— the former Soviet bloc countries, China, and their allies— and were identified as communist. The Third World referred to countries that were seen as neutral or nonaligned with eitherthe First World (capitalism) or the Second World (communism).

Sorrells, Kathryn Sorrells (2012-01-13). Intercultural Communication: Globalization and Social Justice (p. 30). SAGE Publications. Kindle Edition.

I found this interesting because I have used these terms not understanding what they meant. I will rethink in the future the implications of using the terms first, second and third world.

Cultural globalization: Globalization characterized by migration, the formation of transnational cultural connectivities, cultural flows in the context of unequal power relations, and the emergence of hybrid cultural forms and identities

Sorrells, Kathryn Sorrells (2012-01-13). Intercultural Communication: Globalization and Social Justice (p. 252). SAGE Publications. Kindle Edition.

For example we have exported our former smoking advertising culture to Indonesia.

http://hbo.vice.com/episode-seven

Here is the episode of Vice that looks at Indonesia and how America has exported smoking advertising. In this episode they show how regulations country to country can change what is allowed. Specifically comparing the USA and Indonesia, the USA has lots of anti-smoking advertising laws and others regulations such as a legal age to smoke. In Indonesia there isn’t a legal smoking age and this couple this lack of regulation with our powerful old advertising from when smoking was legal to advertise in the USA. Of course they have Indonesian people in some of the more modern advertising but this is interesting example of how the culture we have discarded can be picked up by others.